For whom
Real-life examples from the day-to-day of your peers.
You are leading the marketing function of a large corporation
Your challenge
You just started a new role. The first conversations suggest the team is talented. But the structure and processes you’ve inherited don’t meet the demands you’re facing. Collaboration between global and local marketing feels inefficient; cooperation with sales is nearly nonexistent. You know you need to restructure, and you already have ideas, you’d simply like to validate them. What you need is someone who has been in your position, made the mistakes you want to avoid, and delivered the outcomes you’re aiming for. You could ask your peers, but you have more than one question.
During annual budget rounds, you’re increasingly expected to demonstrate clear ROI. To secure a seat at the C-level table, you need reliable ways to measure impact, evidence that marketing is an investment with a direct link to the bottom line, not a cost centre. The question is where to start. Sales colleagues often pursue their own agenda and don’t always see marketing’s contribution. At the same time, you’re balancing locally relevant messaging against limited resources, while product teams push for parallel communication across multiple offerings, each with its own angle. You need a set of KPIs that resolves those tensions.
You want to relaunch your company’s online presence, but there are competing approaches and conflicting opinions. The agency responsible for your website doesn’t seem to grasp the implications of your questions. One global site in several languages, or local sites in local languages? You need to talk to someone who understands both strategy and operations and who has made decisions of this kind before, and seen the consequences play out.
Your solution
A sparring partner at eye level. An expert with comparable experience, available when you need them, who can help you pressure-test your thinking. An advisor who doesn’t flinch at AI adoption, global rollouts, handling thousands of leads, or digitising end-to-end processes. Someone who can share first-hand what has worked, and what hasn’t, at other leading global companies. A trusted partner who will assess your current structures and processes, diagnose what’s going on, identify where the biggest gains are, recommend actions, and walk you through implementation step by step.
The first conversation where we discuss your situation and exchange initial ideas, is free of charge and without obligation.
You are heading a small or mid-size company
Your challenge
You want to take the next step: launching a new product line, entering a new market, or going international. Where do you start? You’ve read a good marketing book, ChatGPT, Claude and Co. are a click away. But this is a pivotal project, and it helps to talk with someone who has walked this path many times and can help you avoid the usual pitfalls. A clear plan with the right sequence of steps and the right questions to ask. Someone to walk alongside you. An affordable way to avoid expensive mistakes.
Is your marketing doing a good job? Honestly, hard to tell. You’ve allocated 1.5 headcounts to it, you have an agency, and the website gets updated when needed. And yet there’s a growing sense that more is possible. Every day, another article about how AI is making marketing more efficient. Sales numbers have been a little soft lately. It feels as though the competition has woken up. Could a revitalised marketing approach give you the edge you need? If you ask the agency, they’ll come back with new workshop ideas. What you really need is an independent view from outside, a quick, clear read on your situation, and concrete suggestions. If that expert can also pitch in at the operational level, all the better.
Your current marketing resources have served you well, but relying on them alone for the next step would be a stretch. At the same time, it’s too early to bring in a senior marketing leader on a permanent contract. First, you want to test the waters: validate your ideas, gain insights and, naturally, avoid the common missteps.
Your solution
An independent advisor who has worked inside midsize companies, and knows what the next level requires. Someone who can help you choose a strategic direction that holds up over time and build a scalable framework. Someone who helps you avoid typical bottlenecks and accelerate growth, without locking in unnecessary overcapacity. Someone who can guide you through a go-to-market strategy, support the rollout, and position your marketing organisation to contribute proactively to the bottom line, rather than simply “advertise.” An expert who can turn your website from an information hub into a lead-generation engine, or prepare your brand for the next level. Someone who can hand you a prioritised list of marketing activities, process improvements, and AI tools that move the numbers, and who can help with execution.
The first conversation, where we discuss your situation and exchange initial ideas, is free of charge and without obligation.
You just launched a start-up
Your challenge
Your business is taking shape, and you’ve thought through every aspect of your offering. Now you need to reach potential buyers, efficiently. For the business to work, cost efficiency has to inform every decision. AI tools may be the answer, but which one fits your business? What does a Google Ads campaign actually cost? Or should you start with social media? A dedicated marketing hire isn’t in the plan yet, but you feel the need to talk to someone who can meaningfully shorten the trial-and-error phase. An advisor who can pressure-test your ideas and identify the right set of tools and solutions for your specific situation. An expert with a current view of what’s working and what isn’t. Someone with experience, scalable approaches, and the flexibility your business needs.
Your solution
A marketing advisor with the experience to read your situation. Someone who has been through the full journey, from launching a startup to scaling it. Someone who helps you avoid pitfalls, advises on cost-effective solutions, and supports you in making decisions that hold up long term. An external advisor offering exactly the flexibility your business needs right now: no fixed costs, no long-term contracts, just results, whenever and wherever you need them.
The first conversation, where we discuss your situation and exchange initial ideas, is free of charge and without obligation.