Your challenges
You are leading the marketing function of a large corporation
Your challenge
You need to validate your ideas, discussing complex, intellectual, strategic issues with a senior marketing expert. You may face several of the following problems, or just a few of them.
You are not fully satisfied with the outcome of your current marketing activities. New AI tools and processes must be in place as quickly as possible for your business to remain competitive. You have a bunch of talented people, but the structure you inherited, the process in place just doesn’t feel right. The cooperation between your global marketing team and local field marketing seems ineffective. You definitely want to make the next step in further digitalizing the marketing function. You want to have effectiveness measured.
Partly because during annual budget discussions you are more and more challenged to show a tangible ROI. Your peers in sales leadership seem to run a completely separate agenda and don’t seem to appreciate the value marketing is delivering to them. You are trapped between requests from markets for locally relevant messaging, your own resource shortages and product management’s desire to communicate about every possible product in parallel, with always a different message. And then there is e-commerce, and the web presence of your company. There are competing avenues to choose from, but the specialized agencies and experts you have been talking to didn’t even grasp the strategic elements and implications of your questions. You don’t want to introduce something, which has already failed at 5 other companies.
You have plans, but you need objective assurance that you are doing the right thing.
Your solution
A sparring partner, whom you can talk to at eye level. An expert with a similar level of experience, who is available whenever needed, and can help you validate your concepts. An advisor who doesn’t flinch when it comes to the latest AI solutions, global roll-outs, handling thousands of leads or digitalizing entire processes. Somebody who can share with you firsthand experience on what has worked and what did not work at other leading global corporations. A trusted partner who can screen your current structures and processes, establishing a diagnosis, pinpointing areas for improvement and recommending actions to take, but can also guide you through the nitty-gritty steps of implementation.
The first consultation, discussing your needs and exchanging initial ideas is free of charge and non-binding.
You are heading a small or mid-size company
Your challenge
You may face several of the following challenges, or just a few of them.
You would like to make the next step, you plan to introduce a new product line, enter new markets, go international or just simply elevate your company to the next level. Marketing so far has not been handled as a priority, but you more and more get the feeling that there is additional value to unlock. Every day you come across yet another article about how AI is going to make marketing really efficient. Your current marketing resources have matched your needs in the past, but depending on them for the next step would be a stretch. On the other hand, hiring a seasoned marketing expert right away wouldn’t be feasible. First you want to test the waters. You want to validate your ideas, and you also want to get some insights. If there are ways to avoid common missteps, you of course would love to know about them.
Your solution
An advisor who has been there, and has done just that. Somebody who has the marketing experience matching your next step, or even more. Somebody who can help you avoid the typical bottlenecks, and thus help accelerate the project. Without locking in unnecessary overcapacity. Someone who can support you in choosing a strategic direction which is sustainable also for milestones further down the line. Someone who can guide you through the steps of a go-to-market strategy, assist with the roll out, or help prepare your marketing organization to not just “advertise”, but proactively contribute to the bottom line. An expert who can help turn your website from an information hub to a lead generation machine, or can advise you on how to prepare the brand itself for that next level. An expert who, after a thorough review, can provide you with a list of potential marketing activities and AI tools that add value specifically to your business.
The first consultation, discussing your needs and exchanging initial ideas is free of charge and non-binding.
You just launched a start-up
Your challenge
Your business is starting to take shape, every aspect of your offering is figured out. Now you need to reach potential buyers, efficiently. To make the business viable your constant focus is on cost efficiency. AI tools may offer the perfect solution, but which one is best for the business? A marketing headcount is currently not part of a business plan, but you feel the need to talk to someone, who can significantly shorten the trial and error period. An advisor who can validate your ideas and help identify just the right set of marketing tools and solutions for your individual situation. An expert who can give you up-to-date insights about what works and what doesn’t. Somebody with significant experience and provenly scalable ideas, supporting you on a flexible basis.
Your solution
A marketing advisor who has the relevant experience to understand your situation. Somebody who has seen the whole journey, from launching a start-up to going global. Somebody who can help you avoid the prominent pitfalls, advises you on the most cost effective solutions and helps you make choices, which are sustainable for the long term. An external advisor offering you exactly the level of flexibility your business right now needs. No fixed costs, no long term contracts, just advice whenever and wherever you need it.