Services
The below list is not exhaustive, the content of our cooperation is defined by your needs.
Marketing strategy
- Go-to-Market Strategy: Design and structuring of a robust go-to-market approach for new markets, products, or business models. Definition of clear target segments, value propositions, pricing models, channel strategies, and KPIs, including an implementation roadmap and prioritization.
- Strategic Sparring Partner: Confidential, ongoing dialogue at eye level with an experienced marketing leader. Validation of strategic considerations, framing of complex challenges, and broadening of perspectives to enable well-grounded, future-ready decisions.
- Strategy Audit & Performance Optimization: Assessment of existing marketing approaches, structures, resources, content, channels, and initiatives to unlock untapped potential. Clarification of goals, KPIs, and priorities to achieve better results faster, without additional resources.
- Organization & Role Architecture: Review and development of the marketing organization in line with growth stage and ambitions. Recommendations on roles, responsibilities, skill profiles, collaboration models, and interfaces to maximize efficiency and scalability.
- Marketing Planning & Budget Design: Development of a structured, cyclical planning and budgeting process. Ensuring clear priorities, impact-based allocation, planning based on available resources, and implementation of consistent forecasting and reporting routines.
- Brand Review & Workshop: A program to introduce and/or enhance branding with a particular focus on brand architecture, narrative, brand performance management, and product naming.
- Communications Strategy & Messaging Frameworks: Analysis and development of internal and external communication principles. Creation of cohesive messages, channel strategies, and content guidelines for clear, consistent, and effective communication across the entire funnel.
- Expansion & Franchise Enablement: Design and facilitation of a strategy workshop evaluating expansion options ranging from partner/franchise models to network development and operating models. Derivation of the necessary structures and processes.
Digital acceleration
- Artificial Intelligence: Identifying the AI tools and processes that best support your marketing activities. Introduce the tools in alignment with stakeholders, such as Legal and IT, and develop a set of dos and don’ts. Train your teams on AI and the specific tools.
- Process digitalization workshop: reviewing current resources against commercial goals of your organization, and identifying efficiency gains through digitalization from marketing automation to lead scoring
- Hybrid events workshop: reviewing current recourses and requirements and establishing a blueprint for creating impactful hybrid events
- Lead generation review and workshop: reviewing existing lead generation processes and developing a tailor made roadmap for an improved commercial impact
- Digital channel audit: reviewing digital channel setup and performance, developing actionable recommendations for improved reach and efficiency
Content strategy
- Content strategy workshop: developing a content structure blueprint, tailored to the buyer journey of your typical customer for maximum impact
- Campaign development workshop: developing a process tailored to your existing organizational and budgetary situation for creating content and efficiently bringing it to the market
- Value proposition workshop: identifying and formulating the unique selling points for your products and services for impactful communication
- Content support: Hands-on assistance in bringing your content strategy to life, from testimonials, case studies, and expert articles to video scripts, website copy, and campaign assets. Focused on credibility, storytelling, and alignment with your brand voice and commercial goals.
- Content audit: reviewing communication materials and developing an actionable list of recommendations for more coherence and impact
Experience optimization
- Customer Journey Mapping & Service Blueprinting: Visualization of the complete customer journey across all touchpoints, from awareness to retention. Identification of pain points, friction areas, and opportunities for differentiation.
- Customer experience audit: reviewing what customers are experiencing when doing business with your company, developing actionable recommendations for improving upselling, recurring business and customer satisfaction
- Prospect experience audit: reviewing the journey of potential buyers experiencing bits and pieces of your touchpoints and external communication, developing actionable recommendations for an improved hit rate
- Voice of Customer Analysis: Structured evaluation of customer feedback, interviews, and support data to uncover needs, barriers, and improvement opportunities throughout the funnel.
Interim Management
- Interim CMO / Head of Marketing: Stepping in as senior marketing leadership on a fixed term to ensure continuity, set priorities, and deliver results while you recruit permanently or navigate change. Scope typically includes strategy, budgeting, team leadership, and board-level reporting.
- Vacancy & Leave Coverage: Bridge sudden leadership gaps (resignation, parental leave, illness) without losing momentum. Stabilize operations, keep campaigns on track, and protect pipeline and brand performance.
- Change & Transformation Leadership: Lead critical change programs, restructuring, process redesign, MarTech modernization, operating-model shifts, with clear milestones, stakeholder alignment, and hands-on execution.
- Turnaround & Crisis Management: Stabilize underperforming marketing functions, fix spend allocation, reset KPIs, and re-establish agency/vendor governance to regain performance fast.
- Post-Merger Integration / Reorganization: Integrate teams, agencies, tech stacks, and brand architectures after M&A or restructuring. Define roles, workflows, and reporting to minimize disruption and accelerate synergies.
- Operating Model, Process & MarTech Overhaul: Diagnose bottlenecks, redesign planning-to-execution workflows, implement right-sized tooling, and embed KPI dashboards for ongoing control.
- Team Uplift: Hiring, Coaching & Hand-over: Assess talent, hire or select partners, coach leaders, and create the playbooks so the permanent team can sustain performance after the assignment ends.
Leadership Development
- Leadership Foundations (for New Leaders): Transitioning from individual contributor to team leader. Understanding the difference between managing and leading, empowering team members, and ensuring accountability. Effective delegation of tasks. Key leadership tools (GROW model, Advocacy and Inquiry etc.)
- Delivering Performance Through Others: Facilitating commitment conversations, practicing advocacy and inquiry, making meaningful apologies, and holding team members accountable. Key leadership tools (e.g. Left-Hand Column technique)
- Leading Authentically: Developing emotional intelligence and navigating challenging conversations. Key leadership tools (Ladder of Inference, The Pause Button etc.)
- Focusing on Growth: Aligning business goals with team objectives and understanding the leader’s role in driving change. Key leadership tools (Idea Generation techniques etc.)
- Collaboration: Effective stakeholder management. Key leadership tools (e.g. Trust Equation)