The German Rooftop Solar Market

For PV Magazine, Germany's leading solar magazine, I interviewed solar CEOs and experts about the current and future rooftop market.
Some takeaways:
- Rooftop solar doubled in the first three quarters of 2023, reaching 6 GW (the total market is expected to be 12 GW, above the 9 GW target).
- The growth is not felt everywhere, with many new small companies competing at the lower end of the market.
- As a result of this and a parallel slump in the construction sector, there is no skills shortage in the residential segment. But there is a shortage of design engineers in the commercial segment.

Read more in the November issue of PV Magazine.

by Barnabas Szantho
November 27, 2023

Discussing AI at Germany's top-ranked MBA program

I'm a guest lecturer at the MBA program of the Mannheim Business School, the #1 MBA program in Germany. Last week I gave a presentation and had a good discussion with the MBA candidates about Artificial Intelligence. We discussed how AI works, what the future holds for us, what the risks are, and what the most powerful tools can do for marketing right now. If you click on the link below, you can download the whole presentation for free, no registration required.

by Barnabas Szantho
November 12, 2023

Improve your messaging

How do you maximize the return on your trade show investment? There are several areas to focus on, one of which is messaging. I wrote an article on this topic for PV Magazine, Germany's leading publication for the photovoltaic industry, using best practices and not-so-good practices from this year's Intersolar. You can read it, along with other interesting articles, in the September issue.

by Barnabas Szantho
September 20, 2023

Can an abandoned industry win against a government-backed one?

A few weeks ago, I visited Intersolar, the world's leading exhibition for the solar industry, and talked to many experts. The following is a snapshot of the state of solar panel manufacturing in the EU.

by Barnabas Szantho
July 5, 2023

Can we regulate AI?

"Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war."

Some of the most renowned experts in the field of AI made this strong statement.

by Barnabas Szantho
June 10, 2023

Carbon Capture and Storage

Humanity is on the verge of building a trillion-dollar industry called Carbon Capture and Storage (CCS). But what is it, do we need it, and what are the alternatives?

by Barnabas Szantho

The other morning, I created a website with the help of AI (my mad AI) is a fictional website from the future, where AI has already proven to be better than humans in everything, so all the work is done by AI. "My mad AI" offers consulting services by AI, for AI...

by Barnabas Szantho
April 14, 2023

The "triumph"​ of technology neutrality

Why was it utterly pointless to torpedo the EU's 2035 ban on ICE car sales? And what are these e-fuels anyway? The facts in a nutshell.

by Barnabas Szantho
March 25, 2023

Are electric vehicles better?

"...but EVs are better for the environment."
"Nah, if the electricity is not generated by renewables, it is all the same."

I had this conversation and decided to make a short video about the facts.

By Barnabas Szantho

How to structure your global B2B marketing organization?

Starting at one of my former marketing leadership roles at a global B2B company, I kicked off with the usual exercise. I talked to all the regional sales and marketing leaders to see how we are doing and what the major pain points for those in charge for local delivery are. It very quickly became clear, that we had a structural problem in global marketing...

by Barnabas Szantho
The article was published on January 28, 2023 on Marconomy, Germany's leading B2B marketing portal.

Artificial Intelligence in 2023, with a twist

I sat down to chat with Artificial Intelligence to see what it can do for me today. Read its answers below and get scared and / or excited.

by Barnabas Szantho
The article was published on January 17, 2023 on LinkedIn, well before any related announcements from Microsoft or Google.

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