AI in Brief — Sunday, 28 June 2026

Paul Meade, Apple's vice president in charge of the Vision Pro headset, is leaving the company to join OpenAI's hardware team. The move signals continued competition among tech giants to build new form factors around artificial intelligence, with OpenAI expanding its ambitions beyond large language models into physical devices. Source

Asian AI startups are launching models with capabilities comparable to Anthropic's Mythos, positioning themselves to capture markets that face restrictions on American AI exports. The emergence of regional alternatives suggests U.S. AI labs risk losing access to enormous overseas markets as export controls tighten and local competitors fill the gap. Source

Tech companies are raising prices on consumer hardware across multiple categories, citing artificial intelligence costs as a driver. Xbox consoles, Nintendo's Switch 2, and Valve's Steam Deck are among the devices seeing increases in recent months as manufacturers blame AI development for the hikes. Source

Apple has raised prices on multiple product lines, with Tim Cook describing the company's pricing as unsustainable while labelling further increases unavoidable. The 16-inch MacBook Pro went up by $300, the 11-inch iPad Air rose from $599 to $749, and the HomePod Mini saw a $30 increase to $129, with the company attributing the moves to investment in artificial intelligence capabilities. Source

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