About the founder

Over the past twenty years, Barnabas Szantho has worked in various regional and global marketing management positions for some of the world’s largest corporations, such as Vestas, Shell and General Motors. Of those 20 years, he spent more than a decade in the energy and automotive industries, and led marketing organizations with 50+ FTEs and managed 8-figure EUR budgets. His career has taken him to 4 different countries, most recently to Germany. He is a frequent speaker at major sales and marketing events, a guest lecturer at Germany’s top business university and a regular contributor to the trade press.

In 2022 he founded tända, a consulting firm dedicated to providing marketing advice to renewable energy and e-mobility companies. There is significant potential if these companies apply the same proven strategies, latest tactics and technologies as the global market leaders. The best practices that Barnabas has witnessed and applied over the past 20 years can be scaled and tailored to individual business needs. And that is exactly what tända does. Taking the time to understand where your pain points are and help you solve them.


Industry know-how

More than a decade experience in the energy & automotive industries


Acknowledged speaker

Speaking at major sales and marketing events


Multicultural skillset

Worked and lived in 4 different countries

Mannheim University

academic experience

Guest lecturing at Germany’s No. 1 business school

International expertise

I was fortunate to gain my professional experience in a variety of marketing management roles at some of the largest corporations.

Born in Heidelberg, available worldwide

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